In the face of all this “new”, have you thought about unleashing the power of “existing?” Your existing customers are a great way to grow your business. And you can leverage this relationship by encouraging your network to create word of mouth for you. Here is how to get started.

And how we brand ourselves determines how people perceive us, and whether our online interaction will lead to off-line collaboration. The tone we choose (folksy? professional? humorous? sarcastic?), our picture, the content we create, our language, who we connect with, what discussions we take part – all these things ultimately make up our brand. How do you brand yourself?

Your clients- they don’t care about you, or your company. They don’t care about your product or services until they understand how it can serve their needs. In the internet world, clients don’t want hard-selling. And if all you’re using social media platforms for is to announce sales and discounts, you are not utilizing any of the potential of internet marketing.

Life sometimes gives you a lemon. Sometimes it gives you an entire bag of lemons. Sometimes you feel like you now own all the lemons in the world.
About half a year ago, I felt like the citrus-queen. My husband started Purdue University to pursue a master’s degree. I supported him completely in following his dreams. [...]