Archive for February 2010

Grow Your Business – Unleash The Power of Referrals

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In the face of all this "new", have you thought about unleashing the power of "existing?" Your existing customers are a great way to grow your business. And you can leverage this relationship by encouraging your network to create word of mouth for you. Here is how to get started. read more »
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Your Personal Online Brand

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And how we brand ourselves determines how people perceive us, and whether our online interaction will lead to off-line collaboration. The tone we choose (folksy? professional? humorous? sarcastic?), our picture, the content we create, our language, who we connect with, what discussions we take part - all these things ultimately make up our brand. How do you brand yourself? read more »
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On Social Media – No-One Cares About You

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Your clients- they don't care about you, or your company. They don't care about your product or services until they understand how it can serve their needs. In the internet world, clients don't want hard-selling. And if all you're using social media platforms for is to announce sales and discounts, you are not utilizing any of the potential of internet marketing. read more »
Posted in Social Media | 1 Comment »

Tequila Party

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The Internet Marketer

Günes Yilmaztuerk

Life sometimes gives you a lemon. Sometimes it gives you an entire bag of lemons. Sometimes you feel like you now own all the lemons in the world.

About half a year ago, I felt like the citrus-queen. My husband started Purdue University to pursue a master’s degree. I supported him completely in following his dreams. Then the economy tanked. And I lost my job. Then I got sick.

No health insurance. No salary. In my panic, I prayed as I always do. Then I polished my resume and cover letter. I only sent out one resume though. My heart wasn’t in it. It was now or never. This was my chance to follow my dreams. But we needed a steady income. I needed health insurance. Yet, for years, I had been wanting to start my own marketing consulting business. There had been so many “if’s” and the corporate perks were too stable to give up. Now was my chance to take the lemons that life had given me, and not just make lemonade, but throw a tequila party!

I had full support from my husband, my family, and some of my friends. My friends Dean Hua and Sunny Cervantes were among my biggest cheerleaders. Dean gave me direction, helped me figure out what I wanted to do in marketing, where my strengths were. He questioned me and challenged me and forced me to think beyond my comfort zone. Business ideas were scribbled furiously on napkins, and scraps of paper as they came to me.

I started exploring my passions. Online Marketing. Coaching. Seminars. Workshops. I met strong women like Heather Clark-Reynolds (Indiana Small Business Development Center) and Joy Page (Greater Lafayette Chamber of Commerce) and we started collaborating on projects. Word of mouth spread like wild fire. And my dream, Sollé Coaching, was born.

Now Sollé Coaching is growing beyond my wildest dreams. It is my inspiration. My motivation. I love what I do; I love working with different clients from different industries and helping their business reach new heights. This is my story. A story of a Turkish girl that nearly lost everything. Thankfully. And then she threw a tequila party with all the lemons life gave her and followed her dreams. Welcome to Sollé Coaching. How can we help you?

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In the online world, people don't want hard-selling. They don't want you to go on and on about your services. (excerpt from On Social Media - No One Cares About You)

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All rights reserved. Sollé Coaching is a Lafayette, Indiana based Marketing Company offering Internet Social Media Marketing, Branding Consulting, Graphic Design, Logo Development, Web Development, Marketing Training & Seminars.