We are in the first quarter of a brand new year. (Can you believe it’s February already – Gasp!) There are many “new” internet marketing launches that companies are engaging in – all in an effort to grow their business and their outreach. New Social Media Platforms. New blogs. New Fanpages. New videos. New processes.

In the face of all this “new”, have you thought about unleashing the power of “existing?” Your existing customers are a great way to grow your business. Why are you online? Why are you thinking about being online? In order to build relationships, grow your network, increase word of mouth, and ultimately, grow your business. Your existing clients can help you do all of that and more. They are already satisfied with your business, you already have a relationship with them already (if not, it’s time to start!), and now you can leverage this relationship by encouraging your network to create word of mouth for you.

How do you go about it?

First, you have to know who your clients know. You can easily search for them online and see if they are in any committees, or associations, see who they are connected with on LinkedIn and/or Facebook. You can then ask them for specific introductions and referrals.

Sound simple? It is. It only takes some research on your part – research your client and research the potential referrals. And this… this is just the beginning!

Do you have a referral system for your business? How has it worked for you?

Related posts:

1. Your Personal Online Brand