On Social Media – No-One Cares About You
I’m sorry but it’s true. Your clients- they don’t care about you, or your company. They don’t care about your product or services until they understand how it can serve their needs. Still think I’m exaggerating? If you had a 60 minute presentation solely on your company, how many people would pay to listen? Now make that a 60 minute presentation on a topic that adds value for your audience, it is a different story, no?
In the online world, people don’t want hard-selling. They don’t want you to go on and on about your services. And if all you’re using social platforms for is to announce sales and discounts, you are not utilizing any of the potential. Sure, announcing sales and talking about yourself is the easiest content to produce, but how many spammers do you gladly follow yourself?
What people want is useful, interesting content that adds value. They want to be entertained, and informed. They want to build relationships. They want to trust you before they make a purchase. They want to see the human side of your brand.
And that’s where Social Media platforms such as this one come in. Hello conversation starters. Hello useful information and tips. Hello brand loyalty. Hello trust factor. This is your chance to show your network your area of expertise. Show them what you know. Give them interesting links to both help them increase their knowledge and to show them that you are staying on top of your industry. And slowly, you start gaining their trust. Regardless of where they are in the purchasing cycle.
And when they are eventually ready to take out their credit card – you have already established trust, expertise, and a relationship with them. And now, now you’ve taken away a powerful tool from your competitors; you are no longer competing solely on price.
And that my friend, is just the beginning.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
