When we think of brands like Nike, BMW, or Apple, we think of the experience we’ve had with these brands, their logos pop into our minds, and we react to the brand – either positively or negatively.

Celebrities also brand themselves – Paris Hilton, Denzel Washington – all are brands. And just like celebrities use branding techniques to build a reputation for themselves and to control their image, we too have our personal brand to consider.

Oh yes. You’re online. Congratulations. You have an online brand.

And how we brand ourselves determines how people perceive us, and whether our online interaction will lead to off-line collaboration. The tone we choose (folksy? professional? humorous? sarcastic?), our picture, the content we create, our language, who we connect with, what discussions we take part – all these things ultimately make up our brand.

And this image that we create ultimately becomes our reputation.

How do you brand yourself? Have you put much thought into it?

Related posts:

1. How to Brand Successfully
2. Why Your Intern Isn’t Your Online Marketing Voice
3. The One Phrase Ruining Your Brand & Reputation