Why the Zappos commercials are so cleverly entertaining while branding the company and what businesses can learn from this quirky company.

What is a brand? How can you brand yourself? What steps should you take to define your brand? What tools do you have? What can affect your brand? How does your marketing tie to your branding?

And how we brand ourselves determines how people perceive us, and whether our online interaction will lead to off-line collaboration. The tone we choose (folksy? professional? humorous? sarcastic?), our picture, the content we create, our language, who we connect with, what discussions we take part – all these things ultimately make up our brand. How do you brand yourself?