Branding
If You Can’t Be A Good Example, Be A Bad One: Cue Chase Bank
Do you have toxic people on your staff? Yes, trainings and mystery shoppers cost money. But have you considered the opportunity cost of bad customer service? When you lose customers (and all businesses do), do you follow up with them to see what happened or what circumstances changed?
And most importantly: Do you monitor your business and your brand for when customers like me are upset and vent online? Every person is a media outlet. Every person is a publisher now. What does that mean for your brand? read more »
The One Phrase Ruining Your Brand & Reputation
When you say these words, you are essentially discrediting yourself as if you lack prioritization skills and time management skills. Yet worst of all, these words lack accountability. Where in that phrase are you: read more »
TV Commercial Review: Zappos Puppets
Why the Zappos commercials are so cleverly entertaining while branding the company and what businesses can learn from this quirky company. read more »
How to Brand Successfully
What is a brand? How can you brand yourself? What steps should you take to define your brand? What tools do you have? What can affect your brand? How does your marketing tie to your branding? read more »
Your Personal Online Brand
And how we brand ourselves determines how people perceive us, and whether our online interaction will lead to off-line collaboration. The tone we choose (folksy? professional? humorous? sarcastic?), our picture, the content we create, our language, who we connect with, what discussions we take part - all these things ultimately make up our brand. How do you brand yourself? read more »
In the online world, people don't want hard-selling. They don't want you to go on and on about your services. (excerpt from On Social Media - No One Cares About You)