Why the Zappos commercials are so cleverly entertaining while branding the company and what businesses can learn from this quirky company.

When sales are down, don’t jus cut your prices. Try some of these other tactic.

Every business uses some form of marketing. But they don’t prepare a media plan. How else can you plan your spending, systemize your outreach, verbalize goals, track what is working, and invest your money efficiently? Learn how to write a marketing media plan – in 6 easy steps!

In the face of all this “new”, have you thought about unleashing the power of “existing?” Your existing customers are a great way to grow your business. And you can leverage this relationship by encouraging your network to create word of mouth for you. Here is how to get started.

Life sometimes gives you a lemon. Sometimes it gives you an entire bag of lemons. Sometimes you feel like you now own all the lemons in the world.
About half a year ago, I felt like the citrus-queen. My husband started Purdue University to pursue a master’s degree. I supported him completely in following his dreams. [...]