Business

Take Charge Leadership (by General Colin Powell)

By Günes Yilmaztuerk

A while back, I had the opportunity to listen to a presentation by General Colin Powell on Take Charge Leadership. It was one of the most inspiring management presentations I attended and would like to share my notes from it with you here. Please note that all of the content originates with General Powell, I'm simply the messenger. 1) Every group of human being has to believe they are: read more »

Posted in Business | Tags: business, Business Tips, consulting, Lafayette Indiana, management, management tips | No Comments »

When To Cut Back On Social Media

By Günes Yilmaztuerk

If during real-life conversations, you're tweeting the convo in your mind, it's time to cut back. If you feel you're so important and high powered that you can't be out of touch for 15 minutes, it's time to cut back. If you are busy online but not working on your business, it's time to cut back. read more »

Posted in Business, Social Media | Tags: Business Tips, coaching, consulting, Facebook, Internet, Internet Marketing, Marketing, marketing strategy, Online Marketing, social media, Twitter | No Comments »

How To Create A Living Marketing Strategy

By Günes Yilmaztuerk

In yesterday's blog post about why traditional marketing strategies are useless, I promised you I would share with you the components of a successful and living marketing strategy. This is by no means everything, but it will help get you started on the right path. Drum roll please! read more »

Posted in Business, Marketing Strategy, Social Media | Tags: Advertising, branding, business, Business Tips, coaching, consulting, Internet Marketing, Marketing, marketing strategy, Online Marketing, SMART goals, social media, TV Commercials | No Comments »

Why Marketing Strategies Are Usually Useless

By Günes Yilmaztuerk

Why don't you think you need a marketing strategy. It's probably because you also think you don't need a business strategy unless you are applying for a loan. And we have countless college textbooks and professors to thank for this. Yes colleges! They have an idea of a strategy that is completely useless and that you somehow struggle through and then put on your shelf to never look at again. So I completely understand when businesses think "Why even take the time for something I'll never use?" Because you will use it. The marketing strategies I'm talking about aren't textbook-modeled-dust-collectors. I'm talking about: read more »

Posted in Business, Marketing Strategy | Tags: branding, Business Tips, coaching, consulting, Gunes Yilmaztuerk, Internet Marketing, management tips, Marketing, marketing strategy, Online Marketing, social media, Solle Coaching | 1 Comment »

Don’t Even Think About A Website!

By Günes Yilmaztuerk

Most companies (yes just most, still not all!) understand that an online presence is a must and a website is an intricate part of that. So they hire a web developer and Voila! They have a website. And they have started the project from the wrong end. Where is the: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: branding, Business Tips, coaching, consulting, goal setting, Gunes Yilmaztuerk, Internet, Internet Marketing, Lafayette Indiana, management tips, Marketing, Online Marketing, SMART goals, social media, Solle Coaching, speaker | No Comments »

Yes, Your Looks Do Matter

By Günes Yilmaztuerk

It shouldn't. But it does. When you walk into a room full of people you don't know, we start sizing each other up and making assumptions on social status, financial class, education level, professionalism, etc. etc. of people. And many of the factors are subconscious and done on a purely emotional level. We start to make associations between outward characteristics and our prejudices. Take control of how others see you. What is your brand? What is the perception you want people to have of your personal brand? read more »

Posted in Branding, Business | Tags: branding, business, Business Tips, coaching, consulting, entrepreneur, Gunes Yilmaztuerk, Internet Marketing, Lafayette Indiana, management, Marketing, social media, speaker | No Comments »

The One Phrase Ruining Your Brand & Reputation

By Günes Yilmaztuerk

When you say these words, you are essentially discrediting yourself as if you lack prioritization skills and time management skills. Yet worst of all, these words lack accountability. Where in that phrase are you: read more »

Posted in Branding, Business | Tags: business, Business Tips, coaching, entrepreneur, Gunes Yilmaztuerk, Indianapolis, Lafayette Indiana, management, management tips, Solle Coaching, year end review | No Comments »

The Most Important Change Your Business Must Face

By Günes Yilmaztuerk

Business is going through an evolution. Industrialization and the printing press changed things. And so did the Internet. Can anyone even imagine doing business without the Internet or without Email anymore? And Marketing has changed as well. Long gone are the days of: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: branding, business, Business Tips, coaching, consulting, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, Solle Coaching, speaker | 2 Comments »

Biggest Blogging Mistakes You Make – The Sequel

By Günes Yilmaztuerk

You are what you write. And what you write might be hurting you instead of helping your business. In yesterday's "Biggest Blogging Mistakes You Make" blog post, we listed 1o blogging mistakes and established 2 things. Now let's look at the next set of 10 blogging mistakes. Oh yeah, there are that many! read more »

Posted in Business, Marketing Strategy, Social Media | Tags: blogging, business, Business Tips, coaching, entrepreneur, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, Solle Coaching, speaker | 4 Comments »

Biggest Blogging Mistakes You Make

By Günes Yilmaztuerk

You are what you write. And what you write might be hurting you instead of helping your business. Good for you if you are blogging. Good for you if you are thinking about blogging. Now let's make sure blogging is doing its job. Here are the first 10 deadly (allright, perhaps not "deadly-deadly" but not good either) blogging sins you must avoid: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: blogging, business, Business Tips, Internet Marketing, Lafayette Indiana, management tips, Marketing, Online Marketing, Solle Coaching, speaker | 6 Comments »

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Take Charge Leadership (by General Colin Powell)

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