Why the Zappos commercials are so cleverly entertaining while branding the company and what businesses can learn from this quirky company.

When sales are down, don’t jus cut your prices. Try some of these other tactic.

What is a brand? How can you brand yourself? What steps should you take to define your brand? What tools do you have? What can affect your brand? How does your marketing tie to your branding?

Every business uses some form of marketing. But they don’t prepare a media plan. How else can you plan your spending, systemize your outreach, verbalize goals, track what is working, and invest your money efficiently? Learn how to write a marketing media plan – in 6 easy steps!