Marketing Strategy

3 Steps To Creating Content for Social Media

By Günes Yilmaztuerk

Aren't we bombarded with the fact that in online marketing and social media platforms, content is king? You've heard it. Read it. Watched it. And it does make sense: We have so many better options to spend our time on than read about a company that is simply interested in increasing sales and only interested in announcing sales, discounts, etc. Yet creating content can be daunting. In the beginning of working together, new Sollé Coaching clients question whether they have anything valuable to say, or they don't know how to create valuable content. So I have implemented this 3 step program for them: read more »

Posted in Marketing Strategy, Social Media | Tags: blogging, Business Tips, content creation, Internet Marketing, Marketing, Online Marketing, social media, Solle Coaching | 3 Comments »

Who Do You Blog For? Here’s My Secret Audience

By Günes Yilmaztuerk

I get a lot of questions on how to blog for your target audience. We even discussed this on #blogchat today on Twitter. I find it very pressuring to blog for a vast, faceless audience with so many different backgrounds and needs. It's also very impersonal for me and when I write, it is a very personal experience. So I blog for one person and one person alone. No, not my husband. Sorry darling. It is actually: read more »

Posted in Marketing Strategy, Social Media | Tags: blogging, Business Tips, coaching, consulting, content creation, Internet Marketing, marketing strategy, Online Marketing, social media, Solle Coaching, Target Audience, Targeting | 1 Comment »

4 P’s of Marketing – Revolutionized!

By Günes Yilmaztuerk

You have heard of the 4 P's of Marketing: Product, Place, Price, Promotion. The 4 pillars of Marketing. The 4 ingredients of Marketing Mix. The 4 elements of a Marketing Plan. You may have heard of SIVA as well: The customer-focused revolutionization of the 4 P's. I'm here to tell you I don't believe either of them are 100%complete anymore. They lack: read more »

Posted in Marketing Strategy, Social Media | Tags: coaching, consulting, Internet Marketing, Lafayette Indiana, Marketing, marketing strategy, Online Marketing, Solle Coaching | 3 Comments »

Gettin’ Fresh With Cottonelle – And Other Marketing Mistakes

By Günes Yilmaztuerk

Do you remember Pepsi's cross-cultural marketing faux pas when it's "Come Alive With The Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From The Grave." Seriously Pepsi, you couldn't find a single Chinese person on this planet to ask before you launched that campaign? We're used to companies making these mistakes in different markets. But seriously Cottonelle - You made this mistake in your own backyard? They are calling their: read more »

Posted in Marketing Strategy | Tags: Advertising, branding, business, Gunes Yilmaztuerk, Internet Marketing, management tips, Marketing, TV Commercials | 1 Comment »

How To Create A Living Marketing Strategy

By Günes Yilmaztuerk

In yesterday's blog post about why traditional marketing strategies are useless, I promised you I would share with you the components of a successful and living marketing strategy. This is by no means everything, but it will help get you started on the right path. Drum roll please! read more »

Posted in Business, Marketing Strategy, Social Media | Tags: Advertising, branding, business, Business Tips, coaching, consulting, Internet Marketing, Marketing, marketing strategy, Online Marketing, SMART goals, social media, TV Commercials | No Comments »

Why Marketing Strategies Are Usually Useless

By Günes Yilmaztuerk

Why don't you think you need a marketing strategy. It's probably because you also think you don't need a business strategy unless you are applying for a loan. And we have countless college textbooks and professors to thank for this. Yes colleges! They have an idea of a strategy that is completely useless and that you somehow struggle through and then put on your shelf to never look at again. So I completely understand when businesses think "Why even take the time for something I'll never use?" Because you will use it. The marketing strategies I'm talking about aren't textbook-modeled-dust-collectors. I'm talking about: read more »

Posted in Business, Marketing Strategy | Tags: branding, Business Tips, coaching, consulting, Gunes Yilmaztuerk, Internet Marketing, management tips, Marketing, marketing strategy, Online Marketing, social media, Solle Coaching | 1 Comment »

Don’t Even Think About A Website!

By Günes Yilmaztuerk

Most companies (yes just most, still not all!) understand that an online presence is a must and a website is an intricate part of that. So they hire a web developer and Voila! They have a website. And they have started the project from the wrong end. Where is the: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: branding, Business Tips, coaching, consulting, goal setting, Gunes Yilmaztuerk, Internet, Internet Marketing, Lafayette Indiana, management tips, Marketing, Online Marketing, SMART goals, social media, Solle Coaching, speaker | No Comments »

Why Giving People Choices Has Ruined Marketing

By Günes Yilmaztuerk

When radio and commercials were first invented, commercials aired, people listened. Yet when cars and stereos were equipped with programmable stations, people surfed the radio when a commercial came on. When TV and commercials were first invented, commercials aired, people watched. Yet when more stations were added and the remote control was invented, people surfed the channels when commercials came on. These media channels didn't work because they were great. They worked because: read more »

Posted in Marketing Strategy, Social Media | Tags: Advertising, Business Tips, coaching, consulting, Gunes Yilmaztuerk, Internet, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, speaker, TV Commercials | No Comments »

The Most Important Change Your Business Must Face

By Günes Yilmaztuerk

Business is going through an evolution. Industrialization and the printing press changed things. And so did the Internet. Can anyone even imagine doing business without the Internet or without Email anymore? And Marketing has changed as well. Long gone are the days of: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: branding, business, Business Tips, coaching, consulting, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, Solle Coaching, speaker | 2 Comments »

Biggest Blogging Mistakes You Make – The Sequel

By Günes Yilmaztuerk

You are what you write. And what you write might be hurting you instead of helping your business. In yesterday's "Biggest Blogging Mistakes You Make" blog post, we listed 1o blogging mistakes and established 2 things. Now let's look at the next set of 10 blogging mistakes. Oh yeah, there are that many! read more »

Posted in Business, Marketing Strategy, Social Media | Tags: blogging, business, Business Tips, coaching, entrepreneur, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, Solle Coaching, speaker | 4 Comments »

Marketing Strategy

Gettin’ Fresh With Cottonelle – And Other Marketing Mistakes

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