Archive for the 'Marketing Strategy' Category

TV Commercial Review: Zappos Puppets

Saturday, September 4th, 2010

Why the Zappos commercials are so cleverly entertaining while branding the company and what businesses can learn from this quirky company.

Downward Spiral Most Businesses Face

Monday, August 9th, 2010

When sales are down, don’t jus cut your prices. Try some of these other tactic.

How to Brand Successfully

Saturday, May 15th, 2010

What is a brand? How can you brand yourself? What steps should you take to define your brand? What tools do you have? What can affect your brand? How does your marketing tie to your branding?

How to Create a Marketing Media Plan – In 6 Steps!

Monday, April 19th, 2010

Every business uses some form of marketing. But they don’t prepare a media plan. How else can you plan your spending, systemize your outreach, verbalize goals, track what is working, and invest your money efficiently? Learn how to write a marketing media plan – in 6 easy steps!

Internet Marketing Strategy

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