Marketing Strategy

Biggest Blogging Mistakes You Make

By Günes Yilmaztuerk

You are what you write. And what you write might be hurting you instead of helping your business. Good for you if you are blogging. Good for you if you are thinking about blogging. Now let's make sure blogging is doing its job. Here are the first 10 deadly (allright, perhaps not "deadly-deadly" but not good either) blogging sins you must avoid: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: blogging, business, Business Tips, Internet Marketing, Lafayette Indiana, management tips, Marketing, Online Marketing, Solle Coaching, speaker | 6 Comments »

TV Commercial Review: Zappos Puppets

By Günes Yilmaztuerk

Why the Zappos commercials are so cleverly entertaining while branding the company and what businesses can learn from this quirky company. read more »

Posted in Branding, Business, Marketing Strategy | Tags: Advertising, Marketing, TV Commercials, Zappos | 6 Comments »

Downward Spiral Most Businesses Face

By Günes Yilmaztuerk

When sales are down, don't jus cut your prices. Try some of these other tactic. read more »

Posted in Business, Marketing Strategy | 2 Comments »

How to Brand Successfully

By Günes Yilmaztuerk

What is a brand? How can you brand yourself? What steps should you take to define your brand? What tools do you have? What can affect your brand? How does your marketing tie to your branding? read more »

Posted in Branding, Marketing Strategy | 2 Comments »

How to Create a Marketing Media Plan – In 6 Steps!

By Günes Yilmaztuerk

Every business uses some form of marketing. But they don't prepare a media plan. How else can you plan your spending, systemize your outreach, verbalize goals, track what is working, and invest your money efficiently? Learn how to write a marketing media plan - in 6 easy steps! read more »

Posted in Business, Marketing Strategy | No Comments »