Sollé Coaching - Online Marketing

After months of speculations, it is finally out. Facebook announced today some major improvements to their Fan pages, mainly to the page platform itself. What does it mean for you as an owner? Well, to answer this we at Solle Coaching decided to gather what we think are the top changes that will help you manage your fan page smoother.

Pages Become More Like Personal Profiles

As you can see in the image below, the changes are quite obvious and overwhelming at first look. But, by the end of this post we will show you how simple and powerful these changes can be for your business.

Let’s start with the look. Go ahead and click the image now (it will open in a new window). Now sit back and look at it. Does it remind you of something? Yes, your personal Facebook profile. The first thing that is quite visible are the photos on top, which, again, is similar to your own personal account. In fact, the entire page looks and feels like a personal profile, but this is where it also ends.

Facebook New Pages (Click on Image to enlarge)

List of Changes

• Administrators have the ability to receive notifications about Fans activity. The need for using services such as Hyper Alerts is no longer. This, in our opinion, is huge because it gives administrators the ability to engage in real time, which is very important if you want to keep establishing your relationships with your audience.
• Pages can interact with other Pages. This is a great way to expose your Fan Page to other communities (make sure not to do it as a self promotion though. Rather, try to focus on contributing to the other community).
• There are new filters that allow users to see the most interesting posts on a page first. If you keep focusing on adding insightful posts, and adding value to your community, this can be the difference between a “like” and a “next”.
• You can switch back and forth between Personal account, and Fan Page account. We agree it takes time to get use to, but in the long run it is a great feature to have if you constantly need to change between accounts.
• You can link your Fan page to your Twitter Account. We cannot emphasize enough how big of a feature this can be for your business. Just keep one thing in mind: No spamming.
• As you can see from the image, the Insights section moved to the left. Numbers are everything in social media, so make sure to check this feature on a regular basis.

Why Do You Care?

That is an excellent question with a simple answer: BECAUSE YOUR COMMUNITY CARES! You see, all the tools that we described above can help your page become a hub of valuable information for your community, and the faster you learn how to operate these tools, the better it is for everyone on your page.

What about some Q’s?

We are sure you have some questions. Great, it means that you are human. We look forward to answering your questions, so make sure to place them in the comments section below. Don’t be shy, we are here to help.