Social Media

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4 P’s of Marketing – Revolutionized!

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You have heard of the 4 P's of Marketing: Product, Place, Price, Promotion. The 4 pillars of Marketing. The 4 ingredients of Marketing Mix. The 4 elements of a Marketing Plan. You may have heard of SIVA as well: The customer-focused revolutionization of the 4 P's. I'm here to tell you I don't believe either of them are 100%complete anymore. They lack: read more »
Posted in Marketing Strategy, Social Media | Tags: , , , , , , , | 3 Comments »

How To Resurrect Your Old Blog Content

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You've poured over each of your blog posts. And some were really great. Now they're buried in the maze of your blog's archives, never to be revisited. In this light-speed technology age, we are conditioned to think that even posts that are a few months old are now irrelevant and outdated. Have no fear. You can still repurpose and resurrect older blog posts. First review which content got the most Reactions, ReTweets, Likes, Shares, and Traffic. These might be the ones to start reviving. Here are some tips: read more »
Posted in Social Media | Tags: , , , , , , , , | 4 Comments »

I’m Finally On Twitter. Now What?? 10 Steps To Get Started

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Twitter can be a bit daunting in the beginning - but once you meet a few Tweeps (Twitter peeps) and start using it correctly, it will be a great opportunity to meet new people, market your business, eavesdrop on your competitors and target market, and reach potential clients as well as partners. So, assuming you have defined why you're on Twitter and have a online marketing strategy, let's get started! read more »
Posted in Social Media | Tags: , , , , , , , , , , , , | 5 Comments »

How To Create A Living Marketing Strategy

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In yesterday's blog post about why traditional marketing strategies are useless, I promised you I would share with you the components of a successful and living marketing strategy. This is by no means everything, but it will help get you started on the right path. Drum roll please! read more »
Posted in Business, Marketing Strategy, Social Media | Tags: , , , , , , , , , , , , | No Comments »

Don’t Even Think About A Website!

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Most companies (yes just most, still not all!) understand that an online presence is a must and a website is an intricate part of that. So they hire a web developer and Voila! They have a website. And they have started the project from the wrong end. Where is the: read more »
Posted in Business, Marketing Strategy, Social Media | Tags: , , , , , , , , , , , , , , , | No Comments »

Why Giving People Choices Has Ruined Marketing

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When radio and commercials were first invented, commercials aired, people listened. Yet when  cars and stereos were equipped with programmable stations, people surfed the radio when a commercial came on. When TV and commercials were first invented, commercials aired, people watched. Yet when more stations were added and the remote control was invented, people surfed the channels when commercials came on. These media channels didn't work because they were great. They worked because: read more »
Posted in Marketing Strategy, Social Media | Tags: , , , , , , , , , , , , | No Comments »

What Makes You So Special Internet?

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That is what makes the Internet and Social Media Marketing so special. It's not merely the speed with which Internet has reached people compared to radio or TV. It's the fact that the Internet has created read more »
Posted in Social Media | Tags: , , , , , , , , , | No Comments »

The Most Important Change Your Business Must Face

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Business is going through an evolution. Industrialization and the printing press changed things. And so did the Internet. Can anyone even imagine doing business without the Internet or without Email anymore? And Marketing has changed as well. Long gone are the days of: read more »
Posted in Business, Marketing Strategy, Social Media | Tags: , , , , , , , , , , , | 2 Comments »

Biggest Blogging Mistakes You Make – The Sequel

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You are what you write. And what you write might be hurting you instead of helping your business. In yesterday's "Biggest Blogging Mistakes You Make" blog post, we listed 1o blogging mistakes and established 2 things. Now let's look at the next set of 10 blogging mistakes. Oh yeah, there are that many! read more »
Posted in Business, Marketing Strategy, Social Media | Tags: , , , , , , , , , , , | 4 Comments »

Biggest Blogging Mistakes You Make

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You are what you write. And what you write might be hurting you instead of helping your business. Good for you if you are blogging. Good for you if you are thinking about blogging. Now let's make sure blogging is doing its job. Here are the first 10 deadly (allright, perhaps not "deadly-deadly" but not good either) blogging sins you must avoid: read more »
Posted in Business, Marketing Strategy, Social Media | Tags: , , , , , , , , , | 6 Comments »
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In the online world, people don't want hard-selling. They don't want you to go on and on about your services. (excerpt from On Social Media - No One Cares About You)

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