Posts Tagged ‘Marketing’
If You Can’t Be A Good Example, Be A Bad One: Cue Chase Bank
Do you have toxic people on your staff? Yes, trainings and mystery shoppers cost money. But have you considered the opportunity cost of bad customer service? When you lose customers (and all businesses do), do you follow up with them to see what happened or what circumstances changed?
And most importantly: Do you monitor your business and your brand for when customers like me are upset and vent online? Every person is a media outlet. Every person is a publisher now. What does that mean for your brand? read more »
Tools For Success – Do You Have This Tool?
You don't actually have to invent the tools. You don't have to invent the next Google. Or invent the drug that cures cancer or diabetes (although you'd be my personal hero if you did). You don't have to invent an incredible tool in order to make things happen. You just have to know how to use them.
Cue Starbucks. They took: read more »
Gettin’ Fresh With Cottonelle – And Other Marketing Mistakes
Do you remember Pepsi's cross-cultural marketing faux pas when it's "Come Alive With The Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From The Grave." Seriously Pepsi, you couldn't find a single Chinese person on this planet to ask before you launched that campaign?
We're used to companies making these mistakes in different markets. But seriously Cottonelle - You made this mistake in your own backyard? They are calling their: read more »
In the online world, people don't want hard-selling. They don't want you to go on and on about your services. (excerpt from On Social Media - No One Cares About You)