Marketing | Sollé Coaching

Posts Tagged ‘Marketing’

Why Marketing Strategies Are Usually Useless

By Günes Yilmaztuerk

Why don't you think you need a marketing strategy. It's probably because you also think you don't need a business strategy unless you are applying for a loan. And we have countless college textbooks and professors to thank for this. Yes colleges! They have an idea of a strategy that is completely useless and that you somehow struggle through and then put on your shelf to never look at again. So I completely understand when businesses think "Why even take the time for something I'll never use?" Because you will use it. The marketing strategies I'm talking about aren't textbook-modeled-dust-collectors. I'm talking about: read more »

Posted in Business, Marketing Strategy | Tags: branding, Business Tips, coaching, consulting, Gunes Yilmaztuerk, Internet Marketing, management tips, Marketing, marketing strategy, Online Marketing, social media, Solle Coaching | 1 Comment »

Don’t Even Think About A Website!

By Günes Yilmaztuerk

Most companies (yes just most, still not all!) understand that an online presence is a must and a website is an intricate part of that. So they hire a web developer and Voila! They have a website. And they have started the project from the wrong end. Where is the: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: branding, Business Tips, coaching, consulting, goal setting, Gunes Yilmaztuerk, Internet, Internet Marketing, Lafayette Indiana, management tips, Marketing, Online Marketing, SMART goals, social media, Solle Coaching, speaker | No Comments »

Why Giving People Choices Has Ruined Marketing

By Günes Yilmaztuerk

When radio and commercials were first invented, commercials aired, people listened. Yet when cars and stereos were equipped with programmable stations, people surfed the radio when a commercial came on. When TV and commercials were first invented, commercials aired, people watched. Yet when more stations were added and the remote control was invented, people surfed the channels when commercials came on. These media channels didn't work because they were great. They worked because: read more »

Posted in Marketing Strategy, Social Media | Tags: Advertising, Business Tips, coaching, consulting, Gunes Yilmaztuerk, Internet, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, speaker, TV Commercials | No Comments »

Yes, Your Looks Do Matter

By Günes Yilmaztuerk

It shouldn't. But it does. When you walk into a room full of people you don't know, we start sizing each other up and making assumptions on social status, financial class, education level, professionalism, etc. etc. of people. And many of the factors are subconscious and done on a purely emotional level. We start to make associations between outward characteristics and our prejudices. Take control of how others see you. What is your brand? What is the perception you want people to have of your personal brand? read more »

Posted in Branding, Business | Tags: branding, business, Business Tips, coaching, consulting, entrepreneur, Gunes Yilmaztuerk, Internet Marketing, Lafayette Indiana, management, Marketing, social media, speaker | No Comments »

The Most Important Change Your Business Must Face

By Günes Yilmaztuerk

Business is going through an evolution. Industrialization and the printing press changed things. And so did the Internet. Can anyone even imagine doing business without the Internet or without Email anymore? And Marketing has changed as well. Long gone are the days of: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: branding, business, Business Tips, coaching, consulting, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, Solle Coaching, speaker | 2 Comments »

Biggest Blogging Mistakes You Make – The Sequel

By Günes Yilmaztuerk

You are what you write. And what you write might be hurting you instead of helping your business. In yesterday's "Biggest Blogging Mistakes You Make" blog post, we listed 1o blogging mistakes and established 2 things. Now let's look at the next set of 10 blogging mistakes. Oh yeah, there are that many! read more »

Posted in Business, Marketing Strategy, Social Media | Tags: blogging, business, Business Tips, coaching, entrepreneur, Internet Marketing, Lafayette Indiana, Marketing, Online Marketing, social media, Solle Coaching, speaker | 4 Comments »

Biggest Blogging Mistakes You Make

By Günes Yilmaztuerk

You are what you write. And what you write might be hurting you instead of helping your business. Good for you if you are blogging. Good for you if you are thinking about blogging. Now let's make sure blogging is doing its job. Here are the first 10 deadly (allright, perhaps not "deadly-deadly" but not good either) blogging sins you must avoid: read more »

Posted in Business, Marketing Strategy, Social Media | Tags: blogging, business, Business Tips, Internet Marketing, Lafayette Indiana, management tips, Marketing, Online Marketing, Solle Coaching, speaker | 6 Comments »

Operation 30 / 30. 30 Blogs. 30 Days.

By Günes Yilmaztuerk

Think Blogging is a waste of time? We will blog everyday for 30 days. At the end of the 30 days, we will compare Google Analytics traffic, lead, etc. results with our "usual" results. Still think Blogging is a waste of time? Bring it! read more »

Posted in Social Media | Tags: blogging, business, case study, Lafayette Indiana, Marketing, Online Marketing, ROI, social media, Solle Coaching, speaker | 1 Comment »

Why Your Intern Isn’t Your Online Marketing Voice

By Günes Yilmaztuerk

You would never let an intern call your clients or potential clients, or represent you at network events. Why do it Online? read more »

Posted in Business, Social Media | Tags: branding, business, Business Tips, Internet Marketing, Marketing, Online Marketing, social media | No Comments »

One Year Strong – Sollé’s Journey

By Günes Yilmaztuerk

Today, my marketing company, Sollé Coaching, is one year old. This is my story. The story of a Turkish girl who nearly lost everything. Thankfully. And then she took all of the proverbial lemons life had given her, and threw a tequila party. read more »

Posted in Business | Tags: anniversary, branding, business, case study, entrepreneur, Marketing, social media, Solle Coaching | 7 Comments »

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