Posts Tagged ‘TV Commercials’

Gettin’ Fresh With Cottonelle – And Other Marketing Mistakes

By
Do you remember Pepsi's cross-cultural marketing faux pas when it's "Come Alive With The Pepsi Generation" translated into "Pepsi Brings Your Ancestors Back From The Grave." Seriously Pepsi, you couldn't find a single Chinese person on this planet to ask before you launched that campaign? We're used to companies making these mistakes in different markets. But seriously Cottonelle - You made this mistake in your own backyard? They are calling their: read more »
Posted in Marketing Strategy | Tags: , , , , , , , | 1 Comment »

How To Create A Living Marketing Strategy

By
In yesterday's blog post about why traditional marketing strategies are useless, I promised you I would share with you the components of a successful and living marketing strategy. This is by no means everything, but it will help get you started on the right path. Drum roll please! read more »
Posted in Business, Marketing Strategy, Social Media | Tags: , , , , , , , , , , , , | No Comments »

Why Giving People Choices Has Ruined Marketing

By
When radio and commercials were first invented, commercials aired, people listened. Yet when  cars and stereos were equipped with programmable stations, people surfed the radio when a commercial came on. When TV and commercials were first invented, commercials aired, people watched. Yet when more stations were added and the remote control was invented, people surfed the channels when commercials came on. These media channels didn't work because they were great. They worked because: read more »
Posted in Marketing Strategy, Social Media | Tags: , , , , , , , , , , , , | No Comments »

TV Commercial Review: Zappos Puppets

By
Why the Zappos commercials are so cleverly entertaining while branding the company and what businesses can learn from this quirky company. read more »
Posted in Branding, Business, Marketing Strategy | Tags: , , , | 6 Comments »
In the online world, people don't want hard-selling. They don't want you to go on and on about your services. (excerpt from On Social Media - No One Cares About You)

Developed by Nehloo Interactive
© 2010 Sollé Coaching
 
About Us
 
Contact Us

All rights reserved. Sollé Coaching is a Lafayette, Indiana based Marketing Company offering Internet Social Media Marketing, Branding Consulting, Graphic Design, Logo Development, Web Development, Marketing Training & Seminars.